CES or the Consumer Electronics Show is the nations largest tech conference. They show case the newest and upcoming innovations. For a conference that showcases innovation, technology, and product design the current website and branding was sub par and needed a modern touch.
In Order to achieve a more modern look for CES, I ended up recreating their logo to resemble more of a circuit board. Along with updating their trademark I also updated their current colors to be a little bit more darker and cooler to represent the feel of technology. To keep up with the new brand I added a circuit board pattern to reinforce that this is the Consumer Electronic Show.